ORIGINS & CONCEPTS
This was a fun little project to work on, creating a little animated sting. We went with a mix of 2D animation and the retro arcade game frogger!
We used mainly traditional hand drawn frames for the frogs face and expressions, then used a pixelated art style in apple motion for the cars and overhead street view.
The frog itself we wanted to have a lot of expression and movement in the eyes, so we made these stand out from his head, and rather than the green colour you would expect, we opted for the funky purple colour to match the E4 brand.