There are many reasons why companies use videos in their marketing. Some of the main benefits include:
- Improved engagement: animated videos are a great way to grab the attention of potential customers and keep them engaged.
- Increased conversion rates: Including a video on a landing page can increase conversion rates by up to 80%.
- Higher retention rate: Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
- Greater accessibility: explainer videos can be easily shared and accessed on a variety of devices, making them accessible to a wider audience.
- Increased SEO: Google’s algorithm favors websites with video content, which can help improve your search engine ranking.
Overall, incorporating video into your marketing strategy can help you reach a wider audience, improve engagement, and increase conversions.
Length of your animated explainer video
The ideal length of an explainer video will depend on the complexity of the topic being covered and the attention span of your target audience. In general, shorter videos tend to be more effective at holding viewer attention.
That being said, a good rule of thumb is to keep your explainer video to under two minutes. Studies have shown that the average viewer’s attention begins to wane after two minutes, so it’s important to get your message across as efficiently as possible.
If you have a lot of information to cover and can’t fit it all into a two-minute video, consider breaking your content up into a series of shorter videos or using other formats, such as articles or infographics, to convey your message.
Should you include a Voiceover in your animated explainer video?
Whether or not to include a voiceover in a video is ultimately a matter of personal preference and will depend on the goals of your video and the preferences of your target audience. That being said, there are some situations where a voiceover can be particularly effective:
- When you want to provide a clear and concise explanation of a complex topic: A voiceover can help you clearly communicate your message in a way that is easy for viewers to understand.
- When you want to add an additional layer of credibility: A professional voiceover can help add credibility and authority to your video, particularly if it is being used for educational or instructional purposes.
- When you want to add a personal touch: A voiceover can help you connect with your audience on a more personal level and can be particularly effective if you are telling a story or sharing an emotional message.
Overall, a voiceover can be a useful tool for adding clarity and depth to your video, but it is not always necessary.