Examples of video styles and their respective budgets.

Please note, this is just a guide and hopefully helps to plan your budget.

Motion graphic animation – Guide price £2000+ per minute

This is the most popular style of animated video content that creates visual impact. So ‘things’ can slide in, animate, build, grow, shrink and type in, to create interesting scenes and help tell the story. The length of video and number of elements that need animating will inevitably increase costs.

Motion graphic and character animation – £3000+ per minute

The ‘art style’ of the video can be pretty much anything with a more character based element. Sometimes the characters can be kept quite static so just pointing or standing and blinking, this helps keep production costs down. But as soon as you involve character movement like walking this can increase complexity and therefore costs.

Whiteboard videos- Guide of approx £1000+ per minute

This tends to cover simple black line artwork with small elements of colour. Although often I will sneak in a little bit of ‘secondary’ animation if I feel it helps.

Whiteboard intermixed with motion and colour – Guide £1500+ per minute

Allows for more creative approach with elements of the scene not only being drawn in but also animating within their own right. In the example above you will see there are subtle ‘seconday’ animations dotted throughout the video that add an extra little ‘sparkle’ to the video.